An Infusionsoft Small Business Marketing Trends Report recently showed that 43% of businesses with in-house marketing say their efforts are ineffective. What’s holding them back from transforming their outreach efforts into sales? In many cases, it’s a lack of...
“The best thing about marketing automation from a sales perspective is that it leads to increased conversation rates for the sales team,” says Jeff Tillar, NuGrowth’s Director of Business Development. In fact, NuGrowth has proven repeatedly through our sales and marketing efforts that you are at least 30% more likely to have a conversation with someone that has engaged with content or your website as tracked through the marketing automation system.
The saying is simple but true: what gets measured gets done. Applying the right metrics will give you the information you need to accomplish your business growth objectives. By choosing the correct key performance indicators (KPIs), you’ve taken the first step in...
Our blog post, Marketing Automation: Helping Bring Sales and Marketing Together, hit the high points on why and how sales and marketing need to work together to be effective—and the role marketing automation plays in making that happen. Our latest eGuide takes that...
[vc_row][vc_column][vc_column_text] How connecting CRM with Marketing Automation Drives your pipeline [/vc_column_text][vc_column_text] It is a fantastic time to be in sales and marketing. Creative, hard-working professionals have access to new tools to find the right...
Lessons gathered from over 65 salesforce implementations By now, most B2B sales executives have heard of the tremendous advantages afforded by CRM (Customer Relationship Management) software. It’s difficult to overstate the importance of CRM in today’s data-driven B2B...
Anyone who has ever searched the web to for insight how to increase leads through digital marketing or on whether marketing automation is “really worth it” has probably landed on Act-On’s blog post, 87 New (Really) Marketing Automation Stats. If not that post...
Connecting the Dots & increasing CAC Ratio with Marketing Automation Asked, “what is the single most effective metric for a SaaS business?” Dharmash Shah, Co-founder and CEO of SaaS giant, Hubspot replied, “One of the metrics we track most maniacally at HubSpot is...
Implementing content marketing is one of the key initiatives of many businesses in 2015. Organizations who aren’t doing it know that they should be, while many organizations that are doing it wonder if they are doing it right. The musing of where a CRM system fits...
Did you know that lead follow-up phone calls made within five minutes of a lead filling out a form were 80% more successful than a call made just five minutes later? How well you manage your leads has a big impact on the effectiveness of your marketing and sales...